Textron Digital Development Specialist in Hunt Valley, Maryland
Digital Development Specialist
Textron Inc. is a multi-industry company that leverages its global network of aircraft, defense, industrial and finance businesses to provide customers with innovative solutions and services. Textron is known around the world for its powerful brands such as Bell Helicopter, Cessna, Beechcraft, Hawker, Jacobsen, Kautex, Lycoming, E-Z-GO, Greenlee, and Textron Systems. For more information visit: www.textron.com .
About Textron Systems
Textron Systems businesses are industry leading developers and integrators of unmanned systems, advanced marine craft, armored vehicles, intelligent battlefield and surveillance systems, geospatial management and analysis systems, intelligence software solutions, precision weapons, piston engines, test and training systems, and total lifecycle sustainment and operational services. Textron Systems’ businesses consist of Electronic Systems, Geospatial Solutions, Lycoming Engines, Marine & Land Systems, Support Solutions, Unmanned Systems, Weapon & Sensor Systems and TRU Simulation Training.
The Digital Development Specialist will manage the development, execution, maintenance and measurement of all digital marketing and communications assets across multiple platforms to support the strategic objectives of Textron Systems. Reporting to the Manager, Corporate Communications & Digital Marketing, this position is part of the corporate marketing and communications team, and will require strong cross-functional collaboration and coordination with internal partners and external agencies in order to deliver innovative and measurably successful solutions.
Job Responsibilities (may include, but not limited to):
Execute digital marketing strategy across digital properties, including websites, internal portals, and applications, through collaboration with the Marketing & Communications organization and business partners.
Develop, maintain and measure the company’s online presence, including corporate and product websites, sales applications, and micro-sites.
Establish processes for digital campaign planning, execution, optimization, and measurement via key performance indicator (KPI) achievement.
Develop and manage a digital analytics pipeline to develop a deep understanding of user behaviors on digital properties, which will drive future digital marketing and communications efforts.
Work with digital, creative, production and media vendor partners – including agencies, freelancers and others – to develop and execute digital marketing and communications programs on time and on budget.
Own the team’s technology roadmap by reviewing new capabilities and keeping the company at the forefront of developments in digital marketing, as well as communications technologies to develop, distribute and measure content.
3 plus years’ experience with a Bachelor’s degree in a technical field such as Information Technology, Computer Science, Computer Engineering, Math, or Information Systems.
Marketing and Business majors with robust programming experience.
Position Requirements :
Experience working in HTML, CSS or similar applications; basic PHP knowledge; Drupal knowledge preferred
Basic knowledge of Web development technologies
Experience with adobe creative suite
Experience with content management systems, email marketing tools, and web analytics tools
Ability to understand requirements and creatively design a functional website or digital application that optimally meets those requirements
Organizational skills and expertise to plan for and execute routine web site maintenance
Strong project management skills
Excellent verbal and written communication skills
Action oriented and seizes opportunities
Ability to work independently on a project or collaboratively as a team player and able to integrate with a diverse team with varying opinions and ideas
Textron is committed to providing Equal Opportunity in Employment, to all applicants and employees regardless of, race, color, religion, gender, age, national origin, military status, veteran status, handicap, physical or mental disability, sexual orientation, gender identity, genetic information or any other characteristic protected by law.
Pay Transparency Policy Statement
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise, have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
Primary Location US-Maryland-Hunt Valley
Recruiting Company Textron Systems: Unmanned Systems
Job Level Individual Contributor
Shift First Shift
Req ID: 264476